The Fatto Quotidiano website was conceived and designed by Arsenale23 to urge intense interactivity with users, and became an unprecedented success in just a few months:

500,000 unique daily users and 700,000 fans on the Facebook page. For the launch campaign Arsenale23 created viral videostories with the voice of the investigations’ journalists and authors, alongside a supporting social media operation: thousands of bloggers and websites offered their virtual media space by downloading the instructions and publishing the unconventional banners of Fatto Quotidiano, giving strength and visibility to the messages.

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